The client wishes to establish an interactive activity flow through the LINE official platform, which can be used for digital promotional activities during the “Youth With You” program period.
By binding users through the LINE official platform, subsequent marketing information can be targeted towards these audiences, enhancing user engagement.
After analyzing the requirements proposed by iQIYI, we brainstormed the concept of building around digital creative interaction and precise collection of user data.
We aim to design a visually appealing interactive activity aligned with the main visual of the program for visual communication.
Our plan is to create an engaging interactive activity that encourages active user participation while collecting basic user information in the process. This initiative not only enhances program exposure and audience engagement but also provides iQIYI with a direct opportunity to interact with its target audience.
Increased Interactivity: Designing an engaging digital activity and using UI/UX design to attract users.
User Data Collection: Collecting user contact information through interactive activities to lay the groundwork for subsequent marketing campaigns.
Enhanced Brand Loyalty: Strengthening the connection between users and the iQIYI brand through consistent online interactions to increase user loyalty.
Interactive Sharing to Connect with Other Communities: Sharing the results of user interactions on personal Meta Facebook walls to attract similar peer groups to participate in the activity.
By integrating LINE’s underlying technology with the LINE Front-end Framework (LIFF), we can build a digital interactive platform that allows users to easily participate in program-related activities.
Design interactive games or quizzes related to the program theme to enhance user participation and encourage them to leave their contact information.
Utilizing data analysis tools to analyze the collected user information and provide precise data support for subsequent marketing campaigns.
Developing the system by integrating LINE API and Facebook API to achieve user cross-streaming between the two social media platforms.
