Coca-Cola is a globally renowned carbonated beverage brand founded by John Stith Pemberton in the United States in 1886. Its unique flavor and red logo have become cultural symbols.
The brand already enjoys a significant market share but continues to seek breakthroughs to further enhance overall sales. Continuous efforts are made to expand product penetration, with the ultimate goal of increasing sales rates.
In response to Coca-Cola’s goal of increasing product penetration in the Taiwanese foodservice channel, we conducted in-depth market and data analysis. We found that traditional methods of business visits were not efficient and could not rapidly reflect real-time market changes.
We plan to address the current situation by shifting our expansion direction and efficiency improvement goals towards digital solutions. We aim to utilize web scraping technology to collect and analyze data, thereby achieving more precise market insights and business expansion.
Enhancing Data Collection Efficiency: Utilizing digital tools to swiftly gather business information from the foodservice channels in Taiwan.
Accurate Market Insights: Through data cleaning and analysis, providing in-depth insights to assist in decision-making.
Facilitating Business Expansion: Transforming collected data into actionable business strategies to help the brand increase sales penetration.
Utilizing Google Maps for comprehensive data analysis of outlet distribution across Taiwan, alongside leveraging web scraping technology to integrate data from Google Maps, Ubereats, and Foodpanda, collecting business information from foodservice channels throughout Taiwan.
Integrating the collected data with third-party telecom data to conduct in-depth analysis of foot traffic and customer flows in commercial areas, providing empirical evidence for market penetration.
Transforming the organized big data into a format writable by the Coca-Cola system, facilitating the import of information into the brand’s business systems.
