Since its establishment in 2010, the O’Beauty Medical Group has been committed to professionalism, service, and value, offering high-quality medical beauty treatments. With 12 branches across Taiwan, it provides popular treatments such as picosecond laser, botulinum toxin, and hyaluronic acid.
However, since its inception, membership cards and information have been stored in offline POS systems. With the advent of the digital age, the O’Beauty Medical Group faces pressure to transform. The brand’s existing membership card and customer data management still rely on offline POS systems, leading to various inconveniences in data integration and updating efficiency.
Therefore, the brand hopes to introduce a digital membership card system to enhance customer service quality and operational efficiency. This transition aims to provide consumers with more convenient personalized services and experiences.
Based on our thorough understanding of the customer’s needs, we believe that establishing an integrated Customer Relationship Management (CRM) system based on LINE can effectively enhance customer interaction and leverage the advantages of physical stores to implement an Online Merge Offline (OMO) strategy.
This involves accumulating points for physical store transactions online through scanning membership barcodes, enabling customers to seamlessly access both online and offline services.
Create an Omni-channel Customer Experience: Integrate online LINE interactions with physical store experiences to provide comprehensive customer service.
Maximize Marketing Efficiency: Enhance the response rate of marketing campaigns through targeted message push management based on segmented labels.
Data-Driven Customer Insights: Centralize customer data, including consumption behavior and preferences, to drive personalized services and product recommendations.
Developing a CRM system based on LINE’s webhook functionality to achieve user information management, POS system integration, member subscription management, audience segmentation tag management, and other functions.
Set up automated response message scripts, as well as utilize rich menus and message templates for effective user interaction and content delivery.
Develop a LINE Message Push Management System tailored to user habits, including message templates and audience management. It enables targeted marketing message push to specific audience segments based on classification.
Develop a membership code scanning system that links the transactions in physical stores with the online points system, allowing customers to seamlessly access and redeem promotions and vouchers in one place.
